Post by huangshi715 on Feb 15, 2024 4:28:13 GMT -6
How is it personalized? Justin (that’s the name I have for the guy with his hands clenched) looks friendly enough, but is he the personalized aspect? Is it “personalized” because I’ll set this up with a person? Or will you be tailoring my car insurance quote to me personally? Where’s the benefit? We all know and love/hate Geiko for their brilliant advertising and one of the best value propositions in the history of advertising (“A 15-minute call could save you 15% or more on car insurance”), so what’s the equivalent here? It’s just Justin and a form. Give me something to want. Speaking of benefits: “In addition to solid benefits…” Really? That’s lazy copywriting.
It’s like saying, “In addition to some good stuff that I’ve not yet pointed Senegal Email List out, you’ll get…”. The testimonials aren’t credible. Linda, I don’t believe you. “Thanks for a wonderful product.” Bullshit. Nobody says that about car insurance. Stop using fake testimonials on your landing pages. Please. CLICK TO TWEET 16. Patriot Software Simplify-Your-Payroll-560 Simplify what? Is it simplifying the payroll itself? Or is it simplifying the process of paying your employees? Add some extra benefit to the headline to make me care a little more. What’s it called? If you have an online product, you should introduce it by name. Right now all I have to identify you by is “Patriot Software.
You only get to the actual product – “Patriot PAY” – at the end of the page. Meaningless subhead: “Use our easy and affordable payroll software” is a bit self-serving. You need to address your customer’s biggest pain point. Automatic updates? What’s getting updated automatically? The software version? I don’t see much value in saying this. The first bullet point should always drive home the #1 benefit of using the software – which should be something that speaks to the simplification you’re promising. The “3 easy steps” section is great. This section exhibits excellent clarity. Consider bringing it further up the page to connect with the first CTA.
It’s like saying, “In addition to some good stuff that I’ve not yet pointed Senegal Email List out, you’ll get…”. The testimonials aren’t credible. Linda, I don’t believe you. “Thanks for a wonderful product.” Bullshit. Nobody says that about car insurance. Stop using fake testimonials on your landing pages. Please. CLICK TO TWEET 16. Patriot Software Simplify-Your-Payroll-560 Simplify what? Is it simplifying the payroll itself? Or is it simplifying the process of paying your employees? Add some extra benefit to the headline to make me care a little more. What’s it called? If you have an online product, you should introduce it by name. Right now all I have to identify you by is “Patriot Software.
You only get to the actual product – “Patriot PAY” – at the end of the page. Meaningless subhead: “Use our easy and affordable payroll software” is a bit self-serving. You need to address your customer’s biggest pain point. Automatic updates? What’s getting updated automatically? The software version? I don’t see much value in saying this. The first bullet point should always drive home the #1 benefit of using the software – which should be something that speaks to the simplification you’re promising. The “3 easy steps” section is great. This section exhibits excellent clarity. Consider bringing it further up the page to connect with the first CTA.