Post by huangshi715 on Feb 15, 2024 1:33:04 GMT -6
Demographics allow you to target age range, gender, and location (down to ZIP code level in the US), and even specific groups such as newlyweds, university students, office administrators or new parents. And that’s really just the tip of the iceberg. When Zappos found that their core customer is generally a middle-aged woman with an above average income, they refined their demographics targeting to reflect that. Interests Fb_interests Facebook allows you to segment ads .
The interests section has many options to browse through, and it’s tempting to insert your product or service here – but err on the side of caution. Though people do buy boots from Zappos, it’s not likely Japan Email List that they’d self-identify as being interested in boots. Zappos dug a little deeper and found that some customers like listening to NPR, so they further refined their ads with that data. Prospects don’t self-identify with your products. Don’t segment Facebook ads that way. CLICK TO TWEET Be creative; you can target blogs that your customers read, influencers they follow and even people who like your competitors’ pages. Behaviors Fb_behaviors Facebook allows you to segment ads based on the behavior of your prospects.
Behavioral targeting options allow you to target people based on their online activities, travel habits, the type of device they use and so much more. You could target repeat customers, or more granular details such as specific niches they belong to and whether they typically shop for high-end or low-end products. If you’re not sure which one of these to get started with, start by mapping out a detailed buyer persona. The more important dimensions will become evident as you go. 2. Pre-qualify leads by listing your prices By now, your ads are targeted and you’ve.
The interests section has many options to browse through, and it’s tempting to insert your product or service here – but err on the side of caution. Though people do buy boots from Zappos, it’s not likely Japan Email List that they’d self-identify as being interested in boots. Zappos dug a little deeper and found that some customers like listening to NPR, so they further refined their ads with that data. Prospects don’t self-identify with your products. Don’t segment Facebook ads that way. CLICK TO TWEET Be creative; you can target blogs that your customers read, influencers they follow and even people who like your competitors’ pages. Behaviors Fb_behaviors Facebook allows you to segment ads based on the behavior of your prospects.
Behavioral targeting options allow you to target people based on their online activities, travel habits, the type of device they use and so much more. You could target repeat customers, or more granular details such as specific niches they belong to and whether they typically shop for high-end or low-end products. If you’re not sure which one of these to get started with, start by mapping out a detailed buyer persona. The more important dimensions will become evident as you go. 2. Pre-qualify leads by listing your prices By now, your ads are targeted and you’ve.