Post by samsparrow74 on Feb 15, 2024 1:05:36 GMT -6
CRM in organizations is the basis for an adequate digital marketing strategy. However, according to a Salesforce study, 43% of businesses that use this technology do not obtain sufficient profitability, failing to create added value as well as not having exhaustive knowledge of the customer from their CRM data. “Working with expert external providers who help brands enrich their CRM to get the most out of their data allows advertisers to obtain a people graph or personal map of the consumer. This 360-degree vision allows advertisers to guide their marketing strategy and personalize it to the maximum,” explains Marc Ginjaume, Country Manager of Spain and LATAM at zeotap . This is detailed in a document from zeotap, a leading company in data and digital identification (ID), which defines the keys to a truly efficient CRM that maximizes the benefits of digital marketing campaigns. Among others, bringing together all this dispersed consumer information on a single platform, both the company's own and that provided by third parties, to obtain a true and complete profile and pattern of consumer behavior.
On the other hand, being able to successfully activate it globally and make advertisers' marketing strategies profitable. The study's conclusions are based on hundreds of conversations with CMOs of companies that Romania Phone Number List operate internationally and who also express their desire to digitize CRM to get the most out of their digital campaigns. According to the document, the keys that a CRM requires to maximize the profitability of brand campaigns are the following: 1. Group all consumer data The zeotap report shows that the first step to improve CRM management is to be able to group all consumer data and their behavioral patterns on the same platform. Traditionally, brands store offline information about their customers in the CRM such as emails, phone numbers and even purchases they have made. At the same time, they usually also have a DMP that manages the digital identifiers, both for the campaigns launched and for the rest of consumer activities in the online environment. All this collection of information from consumers and their grouping according to their behavior - whether, for example, they are loyal to the brand, if they have made a purchase in the last month, or have reacted positively to a campaign, etc.
Just the first step to a successful marketing strategy. 2. Give value to the information you have about customers The document advises taking a leap beyond mere data collection to give value to all that information, since many companies analyze what they have collected from each consumer, but they remain at a very basic level and limited to the context of their own. bells. This is because without additional information about consumer behavior, the analysis always falls short. This happens, for example, in sectors such as retail , where it is very common for brands to have a physical store and another online, which only collects data from consumers related to the brand's products. For these reasons, and to get more out of CRM, more and more brands are turning to third parties that provide them with additional information about their consumers, such as sociodemographic data, their interests or their previous purchases in other stores unrelated to the brand. and that help them enrich their first party data . 3. Activate data with a personalized approach across all channels and devices The third key to CRM success is enabling data across different channels and devices.
On the other hand, being able to successfully activate it globally and make advertisers' marketing strategies profitable. The study's conclusions are based on hundreds of conversations with CMOs of companies that Romania Phone Number List operate internationally and who also express their desire to digitize CRM to get the most out of their digital campaigns. According to the document, the keys that a CRM requires to maximize the profitability of brand campaigns are the following: 1. Group all consumer data The zeotap report shows that the first step to improve CRM management is to be able to group all consumer data and their behavioral patterns on the same platform. Traditionally, brands store offline information about their customers in the CRM such as emails, phone numbers and even purchases they have made. At the same time, they usually also have a DMP that manages the digital identifiers, both for the campaigns launched and for the rest of consumer activities in the online environment. All this collection of information from consumers and their grouping according to their behavior - whether, for example, they are loyal to the brand, if they have made a purchase in the last month, or have reacted positively to a campaign, etc.
Just the first step to a successful marketing strategy. 2. Give value to the information you have about customers The document advises taking a leap beyond mere data collection to give value to all that information, since many companies analyze what they have collected from each consumer, but they remain at a very basic level and limited to the context of their own. bells. This is because without additional information about consumer behavior, the analysis always falls short. This happens, for example, in sectors such as retail , where it is very common for brands to have a physical store and another online, which only collects data from consumers related to the brand's products. For these reasons, and to get more out of CRM, more and more brands are turning to third parties that provide them with additional information about their consumers, such as sociodemographic data, their interests or their previous purchases in other stores unrelated to the brand. and that help them enrich their first party data . 3. Activate data with a personalized approach across all channels and devices The third key to CRM success is enabling data across different channels and devices.