Post by huangshi715 on Feb 15, 2024 0:17:35 GMT -6
1. Put a human touch on brand interactions Think of brands with distinct personalities – Old Spice (masculine, adventurous, irreverent), Nike (sporty, up for any challenge), UGGs (comfortable, chic, fun) – each brand paints a vivid picture in your mind. When a brand is truly successful in demonstrating what it stands for, consumers identify with the brand’s personality. And that’s when conversations (and conversions) start happening. Check out the difference a dash of personality can make: Progressive Insurance’s bland ho-hum profile page on Facebook has about 315,000 fans.
On the other hand, the page for Progressive’s popular mascot Flo, the Progressive Girl has nearly 5.5 million fans! progressive-fb-pages The Facebook page for “Flo, the Vietnam Email List Progressive Girl” (top) has over 5 million more “likes” than Progressive Insurance’s standard brand page (bottom). This goes to show that it’s easier to be friends with a human on social media than with a faceless marketing machine. Psychology at work Studies show that the closer a brand comes to reflecting human personality traits, the easier it becomes for users to identify with them.
And as Robert Cialdini’s “Six Principles of Persuasion” explains, people are more likely to buy from people they like. Showing your brand’s personality impacts conversions. People buy from people they like. CLICK TO TWEET How to apply this to your social media campaigns Don’t leave that big personality at home. Bring your brand’s personality over to your social media accounts. Let your brand profile, your posts and your voice spell out exactly who your fans are talking to. Chipotle does this effectively on their Twitter account by signing each tweet from.
On the other hand, the page for Progressive’s popular mascot Flo, the Progressive Girl has nearly 5.5 million fans! progressive-fb-pages The Facebook page for “Flo, the Vietnam Email List Progressive Girl” (top) has over 5 million more “likes” than Progressive Insurance’s standard brand page (bottom). This goes to show that it’s easier to be friends with a human on social media than with a faceless marketing machine. Psychology at work Studies show that the closer a brand comes to reflecting human personality traits, the easier it becomes for users to identify with them.
And as Robert Cialdini’s “Six Principles of Persuasion” explains, people are more likely to buy from people they like. Showing your brand’s personality impacts conversions. People buy from people they like. CLICK TO TWEET How to apply this to your social media campaigns Don’t leave that big personality at home. Bring your brand’s personality over to your social media accounts. Let your brand profile, your posts and your voice spell out exactly who your fans are talking to. Chipotle does this effectively on their Twitter account by signing each tweet from.