Post by samsparrow74 on Feb 15, 2024 0:03:07 GMT -6
Uncertainty about the (potentially calamitous) economic consequences of Brexit looms like a bad shadow over the European continent, especially when the United Kingdom and the European Union have not yet reached an agreement. However, the eventual occurrence of a wild Brexit does not seem to put fear into the minds of marketers , whose spirit remains exceptionally optimistic despite what is coming. According to a recent study carried out by Rakuten Marketing in the United Kingdom, France and Germany, 74% of marketers expect their marketing budgets to grow over the next year (even with Brexit as a backdrop). background). Although marketers from the United Kingdom are more than aware that Brexit will confront them with many challenges and extraordinarily complicated decisions, 84% exude optimism for next year .
This percentage rises to 88% and 89% in France and Germany respectively. Brexit does not take away the desire of marketers to continue investing More than half of marketers (53%) based in the United Bahrain Phone Numbers List Kingdom, France and Germany agree that expansion into new markets will be an absolute priority for them in 2020. Perhaps because 41% believe that the growing competition exerted by online retail giants will pose a serious threat to them over the course of the last year. In its Rakuten Marketing report, it looked at marketers from five sectors (luxury fashion, mainstream fashion, retail, tourism and finance) and concluded that the concern around Amazon and other e-commerce titans is particularly pronounced among British marketers assigned to the mainstream fashion industry (57%). It is worth highlighting, on the other hand, that 30% of British marketers consider that their marketing budgets are being spent on inappropriate channels (and are, therefore, wasted).
Probably for this reason, and aware of the waste, marketers plan to concentrate their budgets on channels such as affiliate marketing (40%) and social media marketing (40%) by 2020 . Advertising investment will grow by 1.1% this year , according to forecasts from Zenith Vigía panelists , managers and media groups. Of course, for this the growth in the second quarter should reach 3%, due to the drop registered in the first 6 months of 2019. Among the causes that justify the decrease in growth forecasts (they have gone from 2% in May to the current 1.1%), are political instability and international economic problems. However, it is expected that the Christmas, Black Friday and Cyber Monday campaigns will help increase the numbers, just as they did in previous years. If the forecasts are met, growth in investment would be maintained, but advertising would once again lose weight in the Spanish economy, falling below GDP growth. The increase in investment would be due, fundamentally, to digital media .
This percentage rises to 88% and 89% in France and Germany respectively. Brexit does not take away the desire of marketers to continue investing More than half of marketers (53%) based in the United Bahrain Phone Numbers List Kingdom, France and Germany agree that expansion into new markets will be an absolute priority for them in 2020. Perhaps because 41% believe that the growing competition exerted by online retail giants will pose a serious threat to them over the course of the last year. In its Rakuten Marketing report, it looked at marketers from five sectors (luxury fashion, mainstream fashion, retail, tourism and finance) and concluded that the concern around Amazon and other e-commerce titans is particularly pronounced among British marketers assigned to the mainstream fashion industry (57%). It is worth highlighting, on the other hand, that 30% of British marketers consider that their marketing budgets are being spent on inappropriate channels (and are, therefore, wasted).
Probably for this reason, and aware of the waste, marketers plan to concentrate their budgets on channels such as affiliate marketing (40%) and social media marketing (40%) by 2020 . Advertising investment will grow by 1.1% this year , according to forecasts from Zenith Vigía panelists , managers and media groups. Of course, for this the growth in the second quarter should reach 3%, due to the drop registered in the first 6 months of 2019. Among the causes that justify the decrease in growth forecasts (they have gone from 2% in May to the current 1.1%), are political instability and international economic problems. However, it is expected that the Christmas, Black Friday and Cyber Monday campaigns will help increase the numbers, just as they did in previous years. If the forecasts are met, growth in investment would be maintained, but advertising would once again lose weight in the Spanish economy, falling below GDP growth. The increase in investment would be due, fundamentally, to digital media .