Post by samsparrow74 on Feb 14, 2024 22:12:29 GMT -6
television advertising. Amazon , the e-commerce giant, is an increasingly powerful player in the universe of online advertising . However, where the company led by Jeff Bezos could truly be a disruptive force is in the field of television advertising. This is what at least one recent report published by the Journal of Advertising Research (JAR) concludes. “The true promise of Amazon Advertising will be fulfilled when video ends up entering the equation ,” says Andrew Lipsman, the author of the study. “By harnessing the power of video advertising and using precise metrics, Amazon could realize a promise that television could never fulfill,” he says. Relying on Prime Video, the Twitch gaming platform and the IMDb series and movie database, Amazon could give video advertising an absolutely huge boost. The problem? That today Prime Video, Twitch and IMDB are very underused platforms in terms of advertising .
These three platforms are very fragmented and only minimally support advertising, so in reality "it is easy to overlook the enormous opportunity that these represent for Amazon." In any case, and although Bosnia and Herzegovina Phone Number List perhaps the e-commerce giant is not fully aware of the enormous power it has in its hands, it has already taken some steps that point to the revolution that it could lead sooner rather than later in the galaxy of television advertising. . Amazon could fulfill the (seemingly impossible) promise that television advertising could never make a reality Amazon has acquired the rights to broadcast competitions such as the NFL and the Premier League , has launched the video streaming platform Freedive (where advertising is welcome) and could use Fire TV as an over-the-top advertising platform. Lipsman assures that the amalgam that currently exists at Amazon of consumer data, advertising solutions, hardware, software and distribution of physical products can end up metamorphosing into an extraordinarily powerful marketing weapon.
A hypothetical future for Amazon in the television space could involve watching an NFL game on Prime Video, contemplating an ad for a dog food brand that (coincidences of life) is different from the one usually used by the consumer, and the receipt of a message urging the customer to buy the promoted product to receive it at their home the next day. Furthermore, and to top it all off, when the order arrived at the customer's home, it would be accompanied by samples of complementary products from the same brand whose advertisements would reach the viewer's eyes in subsequent NFL games. If Amazon ended up making this authentic advertising utopia a reality, advertisers could connect with a truly relevant audience, significantly increase their "brand awareness", send samples of their products to the customer, get them to buy (and also repeat) and even steal customers. to the competition. «From the viewer's point of view, the experience that Amazon would provide the user would be intuitive, relevant and minimally disruptive . And it would provide the consumer with a more or less balanced exchange of value in terms of attention and utility », he underlines.
These three platforms are very fragmented and only minimally support advertising, so in reality "it is easy to overlook the enormous opportunity that these represent for Amazon." In any case, and although Bosnia and Herzegovina Phone Number List perhaps the e-commerce giant is not fully aware of the enormous power it has in its hands, it has already taken some steps that point to the revolution that it could lead sooner rather than later in the galaxy of television advertising. . Amazon could fulfill the (seemingly impossible) promise that television advertising could never make a reality Amazon has acquired the rights to broadcast competitions such as the NFL and the Premier League , has launched the video streaming platform Freedive (where advertising is welcome) and could use Fire TV as an over-the-top advertising platform. Lipsman assures that the amalgam that currently exists at Amazon of consumer data, advertising solutions, hardware, software and distribution of physical products can end up metamorphosing into an extraordinarily powerful marketing weapon.
A hypothetical future for Amazon in the television space could involve watching an NFL game on Prime Video, contemplating an ad for a dog food brand that (coincidences of life) is different from the one usually used by the consumer, and the receipt of a message urging the customer to buy the promoted product to receive it at their home the next day. Furthermore, and to top it all off, when the order arrived at the customer's home, it would be accompanied by samples of complementary products from the same brand whose advertisements would reach the viewer's eyes in subsequent NFL games. If Amazon ended up making this authentic advertising utopia a reality, advertisers could connect with a truly relevant audience, significantly increase their "brand awareness", send samples of their products to the customer, get them to buy (and also repeat) and even steal customers. to the competition. «From the viewer's point of view, the experience that Amazon would provide the user would be intuitive, relevant and minimally disruptive . And it would provide the consumer with a more or less balanced exchange of value in terms of attention and utility », he underlines.